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Why I feel social media marketing is a vital tool for small and medium businesses
Small and medium businesses used to have to build their customer relations and develop their brand via mediums such as door-to-door or face-to-face interactions. They …
Tip top tips for writing content for social media.
When it comes to writing content for social media, there’s a few things to keep in mind. Format, or how your post looks, and works is incredibly important. Let’s work through what exactly ‘Formatting’ is when it comes to writing your content.
How do I use emojis on my business social media?
From smiley faces to thumbs up or even down, from monkeys to boats, the use of emojis is endless. The only issue is, how do you use emojis for your business’ social media accounts? It’s important to stand out but equally, you don’t want to ‘dumb down’ your message or make it too silly.
Five top tips to marketing your business in 2021.
Hello all, so if 2020 taught us anything (other than how to sing a song to wash our hands) it was that marketing your business is more important than some ever believed. Now, of course marketing has always been important, as it is how you market your business that determines who sees it and the customers you get from your hard work. So, here are five top tips to marketing your business in 2021!
How do I keep my marketing concise and to the point?
Keeping your marketing concise and on topic is particularly important because, focusing on your core message will help to achieve your overall goals for your business much quicker. Make sure your social media messages are concise, to the point and on topic!
How often should I be posting to social media?
Now, there’s a loaded question – How often should I be posting to my business social media accounts? Let us walk you through some ideas to help you decide the best course to take when posting content to your social media.
Lentil Marketing – Working with A to Z to Me, a ‘support local’ initiative.
Supporting local businesses has always been important to us! Lentil Marketing has started working with Isle of Wight based, Not for Profit (NFP) organisation, A …
Understanding Social Media & which platforms to use.
What social media platforms are there and how do I decide which is the best for my brand? A common question asked by many small and medium business owners every single day! Let’s take a look and see if we can’t clear things up for you…
Rebranding your business.
Can a business go through a complete rebrand and restructure and still survive? We take a look with our own first-hand experience; Let’s see what …
Lentil Marketing – Our Covid-19 response.
When the Covid-19 virus hit the UK, many hundreds of thousands of businesses were forced to change their way of working. Some businesses sadly did …
Marketing my Business – Why?
Why do we need to ‘Market’ our business anyway? You may feel that you’re ‘perfect’ product or service will sell itself and that you can …
The Year of the Lentil.
Locate the Problem… Toward the end of 2019, my first business, The Local Directory was struggling; taking on too much all at once and becoming …