Lentil Marketing

Tip top tips for writing content for social media.

Person typing content for social media on their laptop.

– Formatting your content.

When it comes to writing content for social media, there’s a few things to keep in mind. Format, or how your post looks, and works is incredibly important. Let’s work through what exactly ‘Formatting’ is when it comes to writing your content.

Firstly, if you don’t know the term ‘content’ it loosely means text or images used within your business’ marketing, online or within printed media. If you write a post for your business’ social media, then you have written some content – Well done you!

So, to talk about how to format a social media post or a blog or well, just about anything, I find myself thinking back to my school English classes when we were taught how to write letters. (If you don’t know what a letter is then as your parents! Ha! Just think of a long text to your mate but write it on a piece of paper and wait a few days for it to reach them!)

It’s the same when writing a story, keeping a structured format to your post can help your readers to follow the narrative of your product or service and it can help to guide them to the all important ‘Call to Action’… More on that later.

 A keyboard and writing pen and paper. Let's write some content.

Again, thinking back to those (sometimes) boring school days, and thinking about writing content, we must first remember the main sections of a story or a letter.

  1. Headline or title.
  2. Introduction.
  3. Core text / body of the story.
  4. Bring it on back to the beginning.
  5. Call to action.
  6. Well, this one wasn’t in your English lessons – Hashtags!

Ok… So how do we work all of those points into a post without it being an epic tale that completely loses the plot. (Basically, how do we keep it concise and to the point?!)

In this post (Below) for one of Lentil Marketing’s clients – ETL Electrical Solutions – You can see how we’ve used this format to write a post that can be used across their social media accounts. It concisely shares the desired message, and you can clearly see the call to action, which in many cases is the most important part of your post.

A screenshot of a social media post from ETL Electrical Solutions Facebook page. It shows the clear format used when writing content.

  • Headline – Catch the attention of your audience! Keep it short and snappy, make it something that will turn heads, or stop someone from scrolling their news feed.
  • Introduction – Taking your title and adding some extra information that will help the reader to know what you are chatting about.
  • Core text – Any extra information that you need to share. This can be anything from, what you do, a little extra about the service or maybe even some terms to your offer.
  • Call to action – Arguably the most important part of your post, but of course, if you don’t get the title, intro or body correct – Then it is unlikely you’ll get people taking action. Keep your call to action simple and easy to use. Phone number, email address, URL to your website… You can even use a template and simply copy and paste the same text each time you create a post.
  • Finally, finishing off – Most social media content will be finished off with some hashtags or any @ tags to businesses you wish to mention. Remember to keep it relevant and do not overuse your hashtags. Did you know – The current advice of hashtags for Facebook, is to use between 2 to 5 relevant hashtags within the main body of your post.

Practice makes perfect when writing content, this image shows a pencil and sharpener on a notepad.

If you are worried about writing your own content, feel free to get in touch with our team and we can help you. It just takes some practice, once you’re happy then you can add in some of your own personality with emojis and change up the writing style to suit you and your viewers.

Oh, if you want some advice on using emojis in your content, check this out – How do I use emojis on my business social media?

Thanks for reading, to check out our other blogs click here.

Kai Davis.

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